Marketing Coordinator

How To Become A Marketing Coordinator

The marketing coordinator plays a key role in carrying out the advertising efforts of an organization. By obtaining a business administration degree, you can find various job opportunities as a marketing coordinator. At Fairfax University of America in Virginia, our campus near Washington, D.C., offers bachelor’s and master’s degree programs in business administration, each taught by distinguished instructors who give students individual attention to ensure they develop real-world skills and experience lasting personal development.

What Is a Marketing Coordinator?

Marketing coordinators work with other members of the marketing department to organize and perform advertising activities. Typically, the marketing coordinator will interact with the director of marketing to better understanding marketing goals, and then develop strategies to meet those objectives.

The main responsibility of a marketing coordinator is to manage advertising endeavors, but their daily tasks will differ based on the specific role. Additionally, some businesses have more focused marketing coordinator positions. For instance, you may find work as a content marketing coordinator, which involves overseeing content creation on blogs and social media accounts. You also could get a job as an influencer marketing coordinator and facilitate relationships with key influencers.

While the duties of a marketing coordinator may look different at each company, some responsibilities appear in multiple jobs, including:

  • Design and maintain creative material for marketing
  • Research and gather data about target audiences
  • Assess market trends to augment marketing campaigns
  • Monitor sales data and social media accounts
  • Set up meetings with administrative teams and marketing partners
  • Participate in team meetings to talk about future sales efforts

Career Advancement for a Marketing Coordinator

Since marketing is such a vast field, a marketing coordinator career presents numerous opportunities for advancement. With enough experience, you may be able to become a marketing manager, which is a very lucrative occupation. According to the U.S. Bureau of Labor Statistics, marketing managers make an average of $135,030 each year.

Here are some other careers you could progress to from a marketing coordinator position:

  • Marketing specialist: These professionals research markets to plan marketing projects or figure out how many sales a product or service will generate.
  • Account executive: The account executive is the primary person who maintains the business relationship with the client. If the business sets up contracts with its customers, the account executive ensures the company upholds the terms to maintain a good relationship with the clients. They also may introduce new products and services to customers.
  • Brand director: Like a marketing manager, the brand director supervises marketing operations at a business. They produce methods to maximize marketing efforts, realize sales goals, delegate responsibilities for different projects, and communicate with other department heads, distributors, and suppliers.

Why Study at Fairfax University of America?

If you wish to pursue a career as a marketing coordinator, consider enrolling in the bachelor’s or master’s degree program in business administration at Fairfax University of America. The BS in Business Administration program educates students on how businesses communicate with people and the changes that occur during these interactions. It provides them with the analytical and leadership skills necessary to be transformative leaders and leave a positive impression on organizations in numerous industries.

Our Master of Business Administration (MBA) gives students enhanced proficiency in leadership, communication, collaboration, research, analytics, and business ethics, enabling them to be successful in various positions. Additionally, students can focus their studies on one of five specialization areas, including:

  • Business analytics
  • Business optimization
  • Human resources management
  • Organizational development
  • Social innovation and sustainable businesses

Whether you want to become a marketing coordinator or follow a different career path, a business administration degree is ideal for seeking countless jobs. Some occupations you can obtain with this versatile degree, along with their average wages from the U.S. Bureau of Labor Statistics, include:

  • Accountant or auditor ($77,250)
  • Financial manager ($131,710)
  • Human resources specialist ($62,290)
  • Information security analyst ($102,600)
  • Market research analyst ($63,920)

Attain a Business Administration Degree

Students trust Fairfax University of America for a flexible and affordable education that meets their unique needs. We are located in the Washington, D.C., metropolitan area, serving a diverse student body from Virginia and throughout the U.S. Request information to learn more about the business administration degree or our other programs or fill out an application to enroll today.