Roy Abdo

Adjunct Professor

School of Business

Roy Abdo

Roy Abdo has nine years of experience in marketing and the digital space and five years of experience focusing on innovative social media content integration in traditional media and business development. In this time, Roy increased the company’s online presence by over 100%. He also won Social Media Awards and was recognized by He earned his MBA in Marketing from Johns Hopkins University. He founded a operates an innovatrive marketing agency that helps clients with online presence and social media marketing.

Master of Business Administration, Focus on Digital Marketing, Johns Hopkins University, Carey Business School

Bachelor of Arts in Business Administration, William Jewell College

  • Social Media Ads, Sysomos, Analytics, Programmatic media buying,
  • Google Ads, Hootsuite, Lead generation
  • Top 5 strengths: Communication, Strategic, Positivity, Activator,
  • Maximizer

Digital Revamp Marketing– Arlington, VA – Digital Media Consultant

Alexa Research and Engineering LLC, Washington, DC – Contractor; Defense Health Headquarters –  Military Health Exposures Education and Outreach

Gallup – Global Headquarters – Washington, DC – Digital Media Strategy/Social Media Consultant

U.S International Broadcasting (TV, Web, Radio)- Middle East Broadcasting Networks Inc. – Springfield, VA – Senior Digital Marketing and Communication

Virginia International University – Fairfax, VA                                                                                              Jan 2016 – Present

Adjunct Professor

  • Teach up to three undergraduate courses centered around integrated marketing, business, communication & strategy
  • Sales Management
  • Principles of Marketing

Keynote speaker Wealth Management conference

Topic: “Where should you invest your money?    “

George Mason University Communication Forum

Topic: “Real News in the Digital age”

Public Relation Society of America

Topic: “Connecting With ‘Faceless Journalists’ – Tapping The Social Media News Desk”

George Washington University Communication Workshop

Topic: “Content Dissemination the Digital age”

American Chemistry Society

Topic: “Social Media Communication for Science”

Clifton Strengths Summit

Topic: “ How to grow your business with digital”

National Press Club

Topic: “Banding and Website with new media?”

Sky News Arabia

Topic: “ What’s the future of Instagram?”

MTV Lebanon

Topic: “Fake news report”

LBC Lebanon:

Topic: “Social Media and Lebanese events”

MTV Lebanon: 

Topic” Who’s controlling Google?”

Selective Speaker to State Department – Office of Cultural Affairs

Topic: Entrepreneurship, Advertising, and Digital Marketing

  • Act as Strategic Communication Advisor for World Bank (GAFSP Project ), SHRM & for Department of Defense (AHOBPR Project)
  • Created key messaging for over 5 health providers in the DMV. Researched keywords, competitive advantage and tested the message with the target audience.
  • Worked with over 100 clients on Strategic communications and message creation for Media work
  • Developed content creation framework, social media engagement matrix for SHRM, GALLUP
  • Oversaw the digital and social rebrand of 85 companies, increasing the average reach by 110% and average revenues by over 20% by installing digital marketing infrastructure.
  • Launch the key messaging for Wellcome Trust Foundation and Gallup Data research to support scientists, take on big health challenges, campaign for better science reaching over 1M impressions and engagement with content
  • Produced and prepared topic for a weekly podcast reaching over 10,000 people weekly.
  • Lead the rebrand of Gallup by developing four new websites and implementing social media strategy, resulting in 20-30% increase in qualified lead generation
  • Implemented SEO on Gallup’s website, app, and social media to generate traffic of 4M monthly
  • Pioneered the digital marketing for Sharecare, Strada Education, Melissa and Doug, and The International Labour Organization, including content creation, distribution, and amplification on social media, resulting in 1M Media mentions total
  • Allocate $80k ecommerce budget monthly, achieving CTR of 5.7% and $4.9 value to cost YTD
  • Manage Gallup’s online lead generation for consulting with a CTR of 2% – 4% generating over $10M in revenue
  • Orchestrate design direction and heat map for the online user journey from Google search to Gallup’s site
  • Teach up to three undergraduate courses centered around integrated marketing, business, communication & strategy
    • Sales Management
    • Principles of Marketing
  • Best Interactive Facebook Page Award – Pan Arab Web Awards Academy, 2012
  • Middle East Top Performing Brand, 2012
  • Best Radio App shortlisted as by Appy Award
  • Work recognized by LinkedIn on our Thought Leader Campaign for SHRM and Johnny C. Taylor

Fairfax University of America

4401 Village Drive 2nd Floor

Fairfax, VA 22030